More Than a Pink Month: How Rise of Ukraine and Clarimed Joined Forces to Promote Breast Health Awareness

In October, pink becomes more visible everywhere — and the reason goes far beyond a seasonal trend. Breast Cancer Awareness Month is an annual reminder of the importance of breast health, paying attention to changes in our bodies, and not putting off medical check-ups indefinitely.

This year, Rise of Ukraine and the Clarimed medical network decided to turn that reminder into practical action.

This is how our joint initiative came about, giving women access to medical examinations and taking breast health awareness beyond the walls of the doctor’s office.

20 free examinations and another 50 at a 50% discount

One of the key elements of our collaboration was the opportunity to receive a breast ultrasound at Clarimed.

Twenty women from vulnerable population groups received the examination free of charge, while another 50 were offered a 50% discount.

For us, it was important that conversations about prevention did not end with a simple reminder to “get checked”. When someone has a real opportunity to book and undergo an examination, a reminder turns into a concrete action.

Clarimed took care of the medical side of the initiative, providing consultations and examinations, as well as clear guidance on what changes to look out for and when to seek medical advice.

Breast cancer remains a serious health condition, and seeking medical attention in a timely manner is important for early detection. Although the vast majority of cases occur in women, breast cancer can also affect men.

Around 500 guides distributed across Dnipro

Another part of the initiative was a simple guide to breast self-examination and the changes worth paying attention to.

We produced around 500 copies. Each guide also included a 20% discount voucher for a breast ultrasound at Clarimed.

The guides were made available not only at medical centres.

The following partners helped distribute them:

• Two Clarimed branches;
• The MOVA team;
• The AVTOMOTIV team;
• Moshe, Black Sheep, and Brooks — for their female visitors;
• Tytany UA — for women visiting its office;
• Vperta Koza bookshop.

We liked the idea that a reminder about health could reach someone as part of their everyday routine: over a cup of coffee, at a bookshop, at work, or during a visit to a familiar place.

It is important to remember that breast self-examination does not replace medical assessment or screening recommended by a healthcare professional. Its purpose is to help people become more familiar with their bodies, notice changes, and seek professional advice without delay if something seems unusual.

We started with ourselves, too

At some point, the Pink Month initiative made its way into the Rise office as well.

Our management team made sure that the women on our team also had the opportunity to undergo breast ultrasounds at Clarimed.

And perhaps this is one of the simplest ways to show that caring for employees’ health is more than just a perk listed in an employer presentation. Sometimes, it simply means booking people in for a medical examination they have been meaning to find time for over the past month.

For Clarimed, this health awareness initiative was not just an external campaign, either. The medical team helped us communicate about breast health accurately, clearly, and without fearmongering, focusing on practical steps people can take to look after themselves.

When a partnership makes a tangible difference

There is no complicated mechanism behind this collaboration.

There is a medical network with the expertise and capacity to provide examinations. There is a foundation working with people and communities, helping information reach a wider audience. And there are local businesses in Dnipro that agreed to make these guides available in their spaces.

The result: dozens of examinations provided, around 500 educational materials distributed, and one more reason for someone not to put off taking care of their health.

This is exactly the kind of partnership with responsible local businesses in Dnipro that we value: coming up with ideas together and turning them into something that makes a tangible difference.

A big thank you to Clarimed for its medical expertise, examinations, openness to new ideas, and seamless collaboration.

We are definitely looking forward to more initiatives together 💙💛